The real food company

The real food company The real food company 1.0 Background of EAT the real food company: Eat was founded in 1996 with ambition of providing the best food, soup and coffee in London at reasonable prices. The first shop was opened at Villers street, WC2, London. At present EAT with 100 shops continue to strive for highest possible quality of food, service and shop standards in the same way they used to do since from the beginning. EATs secret of success is in their kitchen, they make all food products on their own i.e. they dont buy a single mass produced sandwich, soup or salad from any supplier. They offer variety of foods like sandwiches, soups, pies, salads, wraps, sushi, desserts, baked goods, breakfast, cold drinks juices and great coffees. 2.0 Planning process and its importance: Planning is a formalised procedure to produce an articulated result, in the form of an integrated system of decisions. The importance of planning to organisations will help in co-ordinating their activities; to make sure that their business is accounted for future and to have control on the business. Chernev (2009) describes marketing management consists of three step process and they are analysing the situation, developing an action plan and implementing the plan. Situation analysis will help in providing the overview of the company and environment in which it operates and also it helps in identifying potential markets to compete. It begins with analysing five key factors which are as follows as identified by Chernev (2009). Potential customers- Most of the EAT shops are located near offices, tourist places and transit places. So their major customers are tourists, workers and tourists visiting to London. Companys goals- EAT goal is to provide best food, soup and coffee in London at reasonable prices. Collaborators- Competitors- EAT companys potential competitors are Pret a Manger, Starbucks, McDonald and KFC. All these companies are also in the same market targeting same customers. Economic, social-cultural, technological, regulatory and physical factors- The current economic situation of the UK is under recession. Many people are unemployed and still losing their jobs. Recession has had an impact on tourist coming from different parts of the UK, as well as from other parts of the world. Social-cultural effect on EAT has had a very little impact on its business, because the type of food EAT produces suits the eat habits of most of the Londoners. Except the fact that London is multi cultural ethnicity, and among them most of the Muslim community and they do not eat non-veg food other than halal ones. According to official research collated for The Times as cited in Kerbaj (2009) Muslim population in Britain has grown by more than 500,000 to 2.4 million in just four years. Technology has had a significant effect on the EAT business, the introduction of readymade coffee machines reduced the customer waiting time and increased the productivity of the business. 3.0 Internal analysis of EAT 3.1 Mc Kinsey 7-S frame work: Mc Kinseys 7-S recognises seven important factors for internal effectiveness and efficiency of an organisation. The key elements of 7-S are as follows and is depicted in the below figure. Strategy: EAT prepares all food products in their own kitchen, and do not buy any single mass produced sandwich from any supplier. One day is the shelf life of all products for maximum freshness and quality Structure: Each EAT shop has shop manager, assistant shop manager followed by team leader, lead barista and team member. Skills: Employees of EAT are skilled in preparing delicious sandwiches, soups, pies, salads, desserts, and drinks. Moreover they are also skilled at delivering great customer services. Staff: EAT staff get training in their academy, and recognised for doing a great job. They are further encouraged to improve on personal development. All these factors motivate the employees and increases their productivity and loyalty to organisation. Style: EAT is adopting team management style in Blake and Mouton managerial grid as cited in Mullins (2005) which gives equally high concern to productivity as well as to the staff. This type of management style is the best in the business. Systems: EAT follows the system of delivering best quality food, along with it providing friendly and fun experience to every customers. Shared values: EAT believes in honest, simple and natural work space environment providing quality food and great customer service. 3.2 Advantages and disadvantages of Mckinsey 7-S Advantages: This tool covers the almost every aspect of the business and all major parts of the firm. This tool helps in analysing the internal situation of the organisation. This tool helps in implementing the organisational changes once the organisation has understood its internal situation. Disadvantages: A detailed case study on the firm is required to analyse it using this tool. This tool does not consider about the external factors influencing the organisation and presents only of the internal situation of firm. All the 7-S of Mckinsey are interrelated and if any one element is changed it affects others as well. 4.0 External analysis of EAT 4.1 PEST analysis 4.1.1 Political factors: Elections will be held before May 2010 and new government may alter the environmental rules which will have low impact on the organisation. Labour government might win the upcoming elections, and increase the basic pay rise of an employee which will have high impact on the firm. Customer protection law has a great impact on the firm especially for service and hospitality organisation. EAT has to ensure that it provides sufficient information about the food they produce and its ingredient. 4.1.2 Economical factors: Current market is struggling with recession; many people have lost the jobs and still losing it. It has negative impact on the firm. The firm has to pay tax for the government. 4.1.3 Social factors: London is a multi ethnic city, so eating habits of the people differs from person to person. This factor has a medium impact on the firm. Lifestyle of the people has a great impact on the firm. Now a days people like to carry their food along with them, rather than sitting and eating in the restaurant. Considering the fact that Muslim population in Britain has grown by more than 500,000 to 2.4 million in just four years, according to official research collated for The Times as cited in Kerbaj (2009). This factor has a medium impact on the firm. 4.1.4 Technological factors: Technology has been evolving and there is no end for it, introduction of readymade coffee machine have had a great impact on sales reducing the customer waiting time. Internet has a strong impact on the business helping customers to know about the locations of EAT braches near to place where they live or work. Also they get to know about the variety of products they make. 4.2 Advantages and disadvantages of PEST analysis: Advantages: This tool helps in determining the external factors which have positive and negative impact on the firms growth. This tool helps in identifying its business survival according to the surroundings. This tool is simple and only costs time to do. Disadvantages: This tool tells focuses only on the external environmental analysis based on assumptions. But in reality assumptions may go wrong and strategy is not of worth. This tool covers only external environment, but the results to need to be considered along with other factors for example firm itself, competitors and type of industry in which it is operating. Changes in the environment make this tool difficult to implement developments and it will affect the firm in the future. 4.2 Porters five forces Industry rivalry: EAT is in food industry sector where in, there are lot of other big competitors like Pret a manger, Star bucks coffee, McDonalds and KFC. These companies are also well settled in the business and have good market share. So industry rivalry among the competitors is high because of too many competitors in the same market. Supplier power: The supplier has a low bargaining power with firm because, because there are lot of suppliers producing the same raw materials for the food industry sector. Buyer power: Since EAT business is retail one the buyer power has less influence on its business. On the contrary, care should be taken to deliver quality food and great customer service if not it brings bad reputation to the business. The effect of it will be losing customers in large proportion. New entrants: It is very difficult for a new entrant to start business in the same industry as EAT is doing. Because since EAT is in hospitality sector, it takes years to get recognised with quality food and great customer service. Threat of substitutes: Now a days people are turning to readymade packed foods which are convenient to carry to their work places or homes. Because of recession as the prices of packed foods are cheap they are attracted to them. Advantages of porters five forces: This tool helps in identifying the profitability of a new product or business. It helps in identifying who has better power buyer or supplier. Disadvantages of porters five forces: It does not account the rapid changes that are happening in present world, so even a new entrant can come with some new methods and straight away make profits. 5.0 SWOT analysis Strengths Skills of employees. Strategy of firm. Trained employees in cooking delicious foods and delivering great customer service. Wide range of food products in menu. Brand reputation doesnt allow new entrants to succeed immediately. Opportunities Joint ventures with supermarkets to increase the market share. Introduction of online order and delivery systems. Introduction of low priced food products consisting of only basic ingredients. Weakness High priced food products. Limited funds available to expand the business. Inconsistence of quality and service across all branches. Threats Recession has had an impact on the business. Changing eat habits of the people. Similar products offered by other companies at low price. 6.0 Ansoff matrix: The EAT can make profits by stepping into product development by adopting one of the two strategies introducing online delivery system to their products gives tough competition to Pret a manger that are already in the same business. Because there are some factors which are in favour of this purpose and they are weather conditions may hamper the interest of going to restaurants and some people want to enjoy their meals at their residence itself. The second strategy EAT can adopt is introduction of low priced food products. According to Farnham (2009) most of the people are abandoning restaurants and are turning to low priced food products because of recession. EAT can turn to low priced food range by reducing the number of ingredients but not all comprising with quality or service. 7.0 Marketing Mix elements Product: According to Chernev (2009) a product should have certain features that make it unique in the market. EATs products are known for its delicious and high quality, but introduction of Halal foods in their menu will attract handsome of customers to their restaurant. As we have discussed in the external environment analysis, London is a multi ethnicity city and in it Muslim population is increasing day by day. It has grown to more than 500,000 to 2.4 million in just four years Kerbaj (2009). Price: EATs food price has had a significant effect on the customer behaviour, as majority of them were abandoning the restaurants and are turning to basic foods with less ingredients in it. Because of recession many people are losing their jobs and reducing their level of expenditure and trying to save money. Introduction of low priced foods with less ingredients but not comprising with quality of food will help in attracting the customers. Place: Most of the EAT shops are located near commercial places, tourist places and transit places which are easily accessible places by people. However to increase further sales of the firm, it is suggestible to implement online order and delivery systems with the help of internet technology. In this way it can target the customers who are of big families and like to have meals at their premises itself. Promotion: EAT has to promote its brand in one of the fastest way of communication channels. By advertising in the daily news paper, radio channels, local television channels in London, internet and by leaflet distribution it has chances of promoting its new products in the market. References Chernev, A. (2009) Strategic marketing management 5th edition. Bright star media, Inc.: Chicago, USA. Eat (2009a) www.eat.co.uk [online] available from: http://www.eat.co.uk/pages/facts.html [accessed on: 26 November 2009] Farnham, J. (2009) Recession bites into eating habits, June [online] available from: http://news.bbc.co.uk/1/hi/business/8124352.stm [accessed on : 24 November 2009] Doyle, P. and Stern, P. (2006) Marketing management and strategy 4th edition. Pearson education ltd.: Harlow, England. Fifield, P. (2007) Marketing strategy: The difference between marketing and markets. 3rd edition. Elsevier ltd: London, UK. Kerbaj, R. (2009) www.timesonline.co.uk January 30 2009 [online] available from: http://www.timesonline.co.uk/tol/news/uk/article5621482.ece [accessed on: 01 December 2009]

Null Hypothesis

Why We Don’t â€Å"Accept† the Null Hypothesis by Keith M. Bower, M. S. and James A. Colton, M. S. Reprinted with permission from the American Society for Quality When performing statistical hypothesis tests such as a one-sample t-test or the AndersonDarling test for normality, an investigator will either reject or fail to reject the null hypothesis, based upon sampled data. Frequently, results in Six Sigma projects contain the verbiage â€Å"accept the null hypothesis,† which implies that the null hypothesis has been proven true.This article discusses why such a practice is incorrect, and why this issue is more than a matter of semantics. Overview of Hypothesis Testing In a statistical hypothesis test, two hypotheses are evaluated: the null (H0) and the alternative (H1). The null hypothesis is assumed true until proven otherwise. If the weight of evidence leads us to believe that the null hypothesis is highly unlikely (based upon probability theory), then we hav e a statistical basis upon which we may reject the null hypothesis. A common misconception is that statistical hypothesis tests are designed to select the more likely of two hypotheses.Rather, a test will stay with the null hypothesis until enough evidence (data) appears to support the alternative. The amount of evidence required to â€Å"prove† the alternative may be stated in terms of a confidence level (denoted X%). The confidence level is often specified before a test is conducted as part of a sample size calculation. We view the confidence level as equaling one minus the Type I error rate (? ). A Type I error is committed when the null hypothesis is incorrectly rejected. An ? value of 0. 05 is typically used, corresponding to 95% confidence levels.The p-value is used to determine if enough evidence exists to reject the null hypothesis in favor of the alternative. The p-value is the probability of incorrectly rejecting the null hypothesis. The two possible conclusions, af ter assessing the data, are to: 1. Reject the null hypothesis (p-value ? ) and conclude that there is not enough evidence to state that the alternative is true at the pre-determined confidence level of X%. Note that it is possible to state the alternative to be true at the lower confidence level of 100*(1 – p-value)%. Ronald A.Fisher succinctly discusses the key point of our paper: In relation to any experiment we may speak of†¦ the â€Å"null hypothesis,† and it should be noted that the null hypothesis is never proved or established, but is possibly disproved, in the course of experimentation. Every experiment may be said to exist only in order to give the facts a chance of disproving the null hypothesis. 1 A Helpful Analogy: The U. S. Legal System Consider the example of the legal system in the United States of America. A person is considered innocent until proven guilty in a court of law.We may state this particular decision-making process in the form of a hypo thesis test, as follows: H0: Person is innocent vs. H1: Person is not innocent (i. e. , guilty) The responsibility then falls upon the prosecution to build a case to prove guilt beyond a reasonable doubt. It should be borne in mind that a jury will never find a person to be â€Å"innocent. † The defendant would be found â€Å"not guilty† in such a situation; i. e. , the jury has failed to reject the null hypothesis. Decisions Based on Data We must keep in mind, of course, that it is always possible to draw an incorrect conclusion based upon sampled data.There are two kinds of error we can make: †¢ Type I error. When the null hypothesis is rejected, practitioners refer to the Type I error when they present results, using language such as: â€Å"We reject the null hypothesis at the 5% significance level,† or â€Å"We reject the null hypothesis at the 95% confidence level. † †¢ Type II error. A second possible mistake involves incorrectly failing t o reject the null hypothesis. The power of a test is defined as one minus the Type II error rate, and is therefore the probability of correctly rejecting H0. The sample size plays an important role in determining the statistical power of a test.When statisticians address small sample sizes, they often refer to the power to justify their concerns. One may argue that the sample size would be too low to correctly detect a difference from the hypothesized value, if that difference truly existed. Example of a Test with Low Power Consider a test that compares the mean of a process to a target value. The null and alternative hypotheses are, respectively: H0: Process mean on target vs. H1: Process mean different from target Suppose two observations are collected daily to monitor for a change in the process mean (i. e. , n = 2). Assume a one-sample t-test is carried out at the ? 0. 05 significance level (95% confidence level) and the resulting p-value is above 0. 05. Fig. 1 One-Sample t-Test As is shown in Figure 1, there is less than a 50% chance (power = 0. 4944) such a test will correctly reject the null hypothesis even when the difference between the process mean and the target is six standard deviations. This is obviously an enormous statistical difference, yet the test (owing to the small sample size) would not be sensitive to it. The danger in concluding the process is on target with a sample size of two, for this example, is evident. ImplicationsAssessing and relaying findings in a cogent manner is critical for Six Sigma practitioners. In statistical hypothesis testing procedures, this means that investigators should avoid misleading language such as that which implies â€Å"acceptance† of the null hypothesis. Reference th 1. Ronald A. Fisher, The Design of Experiments, 8 ed. (New York: Hafner Publishing Company Inc. , 1966), 17. Bibliography 1. Lenth, Russell V. â€Å"Some Practical Guidelines for Effective Sample Size Determination. † The Americ an Statistician 55, no. 3 (2001): 187-193. 2. Tukey, John W. â€Å"Conclusions vs. Decisions. † Technometrics 2, no. 4 (1960): 423433.

One-eyed Mother Reaction paper

A very touching, affecting, and inspiring story that we watch, about a one-eyed mother with her daughter that has disrespect, unloved, and disgrace with her. Her daughter feels that her mother is an embarrassment for her which totally shows how that person despised her mother. For a daughter with one-eyed mother, she felts embarrassment, ashamed, and disappointment. She sees the negative side, actually the negative physical aspect of her mother through the years that her mother taken are for her.Just because her mother has a one eye that she didn't even bother questioning on why her mother Just only have a one eye. And that is because of her, her mother donated her one eye for her because her daughter born with Just have a one eye only. And she wants that her daughter didn't experience the feeling of loneliness that her give to her mother. I bother on why and how that daughter treats her parent, mother in that way.Instead of showing disrespect for her mother that is fervently able, s he Just take good care, show support and most especially she must show love and affection. And she does that to her mother through her whole life until she became a mother too. She didn't even bother to give back to her mother for taking care of her, for loving her, and for giving a good education and good life for her. How cruel Is that? For me, I didn't see myself doing that to my parents or even to my loved ones. I am a very lovable and caring person to the persons that I loved.I ant see that my mother feels that way and I can't do that to her because, I loved her so much. No words can express how I love my mom also my dad so; I can't do such thing like hers. Being a daughter you must show the love and affection to your parents because they always sacrifice the thing that they can give to their daughter and son. I felt so much sadness. I learned that you should love your parents or your loved ones unconditionally because It gives the happiness that you need and happiness that the y also need.

Example of Molar Mass Calculation

You can calculate the molar mass or the mass of one mole of an element or molecule if you know the formula for the substance and have a periodic table or table of atomic masses. Here are some worked examples of the molar mass calculation. How to Calculate Molar Mass The molar mass is the mass of one mole of a sample. To find the molar mass, add the atomic masses (atomic weights) of all of the atoms in the molecule. Find the atomic mass for each element by using the mass given in the Periodic Table or table of atomic weights. Multiply the subscript (number of atoms) times the atomic mass of that element and add the masses of all of the elements in the molecule to get the molecular mass. Molar mass usually is expressed in grams (g) or kilograms (kg). Molar Mass of an Element The molar mass of sodium metal is the mass of one mole of Na. You can look up that answer from the table: 22.99 g. You may be wondering why the molar mass of sodium isnt just twice its atomic number, the sum of the protons and neutrons in the atom, which would be 22. This is because the atomic weights given in the periodic table are an average of the weights of the isotopes of an element. Basically, the number of protons and neutrons in an element may not be the same. The molar mass of oxygen is the mass of one mole of oxygen. Oxygen forms a divalent molecule, so this is the mass of one mole of O2. When you look up the atomic weight of oxygen, you find it is 16.00 g. Therefore, the molar mass of oxygen is: 2 x 16.00 g 32.00 g Molar Mass of a Molecule Apply the same principles to calculate the molar mass of a molecule. The molar mass of water is the mass of one mole of H2O. Add together the atomic masses of all of the atoms of hydrogen and water in a molecule of water: 2 x 1.008 g (hydrogen) 1 x 16.00 g (oxygen) 18.02 g For more practice, download or print these molar mass worksheets: Formula or Molar Mass Worksheet (pdf)Formula or Molas Mass Worksheet Answers (pdf)